Modification History
Not applicable.
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to investigate, plan for and introduce new products and services. Personal services managers regularly investigate new products and services in order to change or enhance the business product or service range. They may be required to apply initiative and judgement, using a range of problem-solving and decision-making strategies.
Application of the Unit
This unit applies to the full range of personal services environments and may include single or multiple outlet businesses. Personal services managers may also be small business owners.
Licensing/Regulatory Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-Requisites
Nil
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements and Performance Criteria
Element |
Performance Criteria |
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1 Analyse market. |
1.1 Identify workplace marketing and merchandising policies. 1.2 Informally monitor client requirements in order to evaluate market trends and client needs. 1.3 Monitor workplace product and service range to identify the demand for individual items and seasonal variations. 1.4 Identify opportunities to improve sales and services . 1.5 Research and identify potential new products and services , and evaluate supplier claims , and potential safety risks and benefits for clients. 1.6 Identify market competition . |
2 Plan product and service range. |
2.1 Assess the salon product and service range against workplace policies and procedures , market analysis, sales performance, environmental impact and existing workplace skills and knowledge. 2.2 Identify new techniques for sourcing service range based on research conducted. 2.3 Identify workplace space requirements and optimum product or service mix according to the market analysis. |
3 Maintain supplier relations. |
3.1 Establish and maintain relationships with suppliers . 3.2 Identify new and existing suppliers and update them according to performance indicators and workplace requirements. |
4 Negotiate supply of goods. |
4.1 Negotiate and implement arrangements with suppliers according to workplace policies and procedures. 4.2 Monitor stock and supplier records for accuracy and legibility and take appropriate required remedial action. 4.3 Convey records of negotiations and agreements to appropriate personnel within designated time frames. 4.4 Take immediate corrective action where potential or actual problems with supply are indicated. 4.5 Analyse, evaluate and amend product range and source of supply according to management, staff and client feedback. |
5 Monitor quality control. |
5.1 Establish merchandise quality standards with suppliers according to legal requirements , minimal environmental impacts, client requirements and workplace policies and procedures. 5.2 Monitor merchandise quality during supply and delivery process. 5.3 Record stock return figures and analyse against target figures. |
6 Introduce product range. |
6.1 Inform staff of new product ranges and services, and implement relevant staff training. 6.2 Demonstrate, promote and display new products and services to staff according to workplace merchandising plan. |
7 Maximise profit. |
7.1 Calculate or estimate individual product range contributions against budget targets. 7.2 Develop product range assessment checks and implement against budget targets. 7.3 Maximise profit margins in negotiation with suppliers. 7.4 Determine workplace pricing policies for services and products according to stated net profit margin in workplace merchandising plan. 7.5 Negotiate specifications for terms of trade . |
8 Rationalise stock. |
8.1 Update product range at regular intervals. 8.2 Identify product lines to be deleted and take action to minimise adverse effects on profit. 8.3 Consolidate stock as required to maximise sales potential. |
Required Skills and Knowledge
This section describes the skills and knowledge required for this unit. |
Required skills |
The following skills must be assessed as part of this unit:
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Required knowledge |
The following knowledge must be assessed as part of this unit:
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Evidence Guide
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. |
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Critical aspects for assessment and evidence required to demonstrate competency in this unit |
Evidence of the following is essential:
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Context of and specific resources for assessment |
Assessment must ensure that:
Assessment must ensure access to:
For further guidance on the use of an appropriate simulated environment, refer to the Assessment Guidelines in this Training Package. |
Methods of assessment |
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
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Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
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Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
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Marketing and merchandising policies may include: |
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Client requirements may include: |
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Market trends may include: |
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Product and service range may include: |
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Opportunities to improve sales and services may include: |
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New products and services may include: |
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Supplier claims must include: |
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Market competition may include: |
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Workplace policies and procedures may include: |
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New techniques may include: |
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Relationships with suppliers may include: |
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Performance indicators may include: |
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Records may include: |
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Appropriate personnel may include: |
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Source of supply may include: |
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Legal requirements may include: |
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Merchandise quality may depend on: |
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Terms of trade may include: |
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Unit Sector(s)
Cross-Sector
Competency field
Client Services